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A Multiple Criteria Decision-making Model to Select an Optimal Tomato Export Farm

최적의 토마토 수출 생산자 선정을 위한 다기준 의사결정 모델

  • 서광규 (상명대학교 경영공학과) ;
  • 김영식 (상명대학교 식물식품공학과)
  • Received : 2012.11.15
  • Accepted : 2012.12.28
  • Published : 2013.01.31

Abstract

As the worldwide trade of agricultural products became liberalized with the establishment of WTO and FTA, relatively cheaper agricultural products have influenced the Korean domestic market substantially. Fortunately, foreign countries have soften their restrictions on Korean agricultural exports, providing Korean farmers with more opportunities to advance into the world market. This study aims to propose a multiple-criteria decision-making model for selecting an optimal tomato export farm, as the part of an effort to vitalize exports of domestic agricultural products amid the competitive agricultural market worldwide. For this purpose, we are suggesting a 2-step decision-making model which consists of a simple hierarchy decision model that preliminary selects tomato export farms and a detailed hierarchy decision model that chooses the final and optimal tomato export farm. We applied the analytic hierarchy process (AHP) to determine the relative importance of the used evaluation factors and to choose the tomato export farms with most potential. Eventually, the systematic and efficient decision-making model proposed in this paper can be applied to determine the optimal export farms for crops other than tomato, and thus it can encourage the competitiveness of Korean agricultural exports.

Keywords

Tomato export;Farm selection;AHP;Multiple criteria decision-making model