Understanding the Factors that influence Website Retention and Privacy Unconcern After the Disclosure of Privacy Information

개인정보 유출 사고 후 웹 사이트 가입 지속 및 프라이버시 무관심에 영향을 미치는 요인에 관한 연구

  • Received : 2012.11.12
  • Accepted : 2012.12.10
  • Published : 2013.01.31


The purpose of this study is to find an answer why internet users are unconcern about their privacy information. We found that perceived privacy risk and website usability have a significant effect on privacy unconcern. That is, individuals who have experiences privacy incidents are more likely to be unconcern about their privacy information. Accordingly, organizations who supply services on the web have to pay more attention to these individuals to increase a privacy concern. Implications and Conclusions are discussed.