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Comparison on Predictive Model of Intention to Use Smartphones through iPhone User: Centered on TAM, TPB & Integrated Model

아이폰 이용자를 통해 본 스마트폰의 이용의도 예측모형 비교: 기술수용모형(TAM), 계획된 행동이론(TPB) 및 통합모형을 중심으로

  • 주지혁 (극동대학교 언론홍보학과)
  • Received : 2012.10.24
  • Accepted : 2012.11.20
  • Published : 2013.01.31

Abstract

After introducing iPhone in Korea, the craze for iPhone was perceived to be extraordinaire phenomenon and the mobile businesses and researchers paid attention to it. This research purposes to explore more predictive model that explain to adopt the smartphones in Korea. This research show that all of models, TPB, TAM and the integrated model, are significant to explain intention to use the smartphones. TPB explains the higher than TAM, and the integrated model explains the slightly higher than TPB. These results suggest that researcher explore and build the more predictive model that comprise social influences and personal attributes than TAM that is employed broad to study new information communication systems and devices.

Keywords

iPhone;Smartphone;Theory of Planned Behavior;Technological Acceptance Model;Integrated Model