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An Explanatory Study on Factors Affecting the Purchase of Smart Device Game Applications in the framework of Contents Characteristic Factors

콘텐츠 특성요인에 따른 스마트기기 게임 앱 구매결정에 관한 탐색적 연구

  • 이중만 (호서대학교 창업학부) ;
  • 박보영 (호서대학교 일반대학원 디지털 기술경영학과)
  • Received : 2013.01.24
  • Accepted : 2013.03.20
  • Published : 2013.03.31

Abstract

In this study, to analyze the factors affecting the purchase of smart device applications, research model based on AHP(Analytic Hierarchy Process) model was employed and derived consumers' priorities of smart device game applications in the framework of contents characteristic factors. Survey was conducted with 10 experts who are involved in the smart game industry. The empirical result showed that the most important purchasing factor was story(0.217). And fame(0.171), graphics(0.134), operability(0.111), information(0.093), difficulty(0.085), speed(0.068), characters(0.053), price(0.042), genre(0.028) are presented in order in terms of the importance. The order of consumers' preferences to smart device game application was RPG, Tycoon, action, simulation, sports/leisure, quiz/puzzle/board, etc. gamble. It suggested that under the environment of smart devices consumers could enjoy not only simple puzzle and board game but also complicated and difficult games such as RPG and tycoon game due to the development of smart devices.

Keywords

Smart Device;Game Applications;Factor Analysis of Purchase Decision;Analytic Hierarchy Process Model;Sensitivity Analysis

Cited by

  1. A Study of Factors Affecting Mobile Application Download vol.12, pp.7, 2014, https://doi.org/10.14400/JDC.2014.12.7.189