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Smartphones Study of the Determinants of Customer Satisfaction

스마트폰의 고객만족 결정요인에 관한 연구

  • Received : 2013.02.27
  • Accepted : 2013.03.20
  • Published : 2013.03.31

Abstract

Modern smart phone on the Determinants of Customer Satisfaction Analysis In this study, the future should be the basis for the development of products to meet customers' phone makers smart. Were the factors that affect the study design, size, and ease of use of the screen, a pandemic, the application of the five items on the customer satisfaction. Customer satisfaction to determine the difference between the factors in the manufacturers appeared to be factors in the design, size, ease-of-use of the screen, after-sales service, durability, pandemic, brand awareness, and application.

Keywords

Smart Phone;Customers Satisfaction;Application;Service Quality