A Study on Consumer-Centric Smart Mobile Virtual Store

소비자 체험 평가를 통한 스마트 모바일 가상 스토어 활성화 방안 연구

  • 구혜경 (소비자교육지원센터, 인하대학교 소비자아동학과)
  • Received : 2013.02.14
  • Accepted : 2013.03.20
  • Published : 2013.03.31


Smart phone environment have an effect on consumer life style, as well as advances in technology. In this paradigm shift on digital convergence make change to commodities, services, and distribution channels for consumers. HomePlus wholesale that is representative distribution company in Korea launched the new distribution channel model that combined off-line store with online store and mobile shopping system called 'smart mobile virtual store'. That is highly praised by abroad media and festivals. This study is an exploratory study on consumer-centric smart mobile virtual store of HomePlus. There are value and chance for developing the new digital distribution model, in this study, because the case study and evaluation of consumers is important in this momentous time.


smart mobile virtual store;virtual store;mobile shopping;case study;digital distribution model

Cited by

  1. The Effect of Consumers' Perceptions on the Service Ubiquity in the Use of Mobile Based Virtual Store Services vol.38, pp.6, 2014,