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A Study on the Effects of the Use Intention of Service Robots by Potential Customers

소비자의 지능형 서비스로봇 이용의도에 관한 연구

  • 박남규 (호서대학교 벤처전문대학원 벤처경영학과) ;
  • 서상혁 (호서대학교 글로벌창업대학원) ;
  • 김명숙 (JD경영연구원)
  • Received : 2013.02.04
  • Accepted : 2013.03.20
  • Published : 2013.03.31

Abstract

The purpose of this study was to investigate the effects of customer's innovation and usefulness on the use intention of Service Robots by potential customers. Based on Davis(1989)'s Technology Acceptance Model, this study formulated three hypotheses, which were about relationships between customer's innovation, usefulness, and use intention of Service Robots. For this study, structured questionnaires were used and data were collected from the 171 people in Seoul and Cheonan. To test three hypotheses, collected data were analyzed using hierarchical regression technique. The results showed that customer's innovation has no influence on usefulness, whereas customer's innovation and usefulness have effects on use intention.

Keywords

Technology Acceptance Model;Service Robot;Consumer's Innovation;Usefulness;Use Intention