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Explore to Use of Pod cast Through Theory of Planned Behavior: The Case of Korean Pod casting Users

계획행동이론을 통해서 본 팟캐스트 이용행태: 국내 팟캐스트 이용자를 대상으로

  • 홍숙영 (한세대 미디어영상학부) ;
  • 조승호 (숭실대 글로벌통상학과)
  • Received : 2013.02.01
  • Accepted : 2013.02.20
  • Published : 2013.02.28

Abstract

The purpose of this current study is to explore use of pod casting. First, the study investigated types of motivation for using pod casting. Secondly, based on theory of planned behavior, we analyzed how social norm, attitude, and self-efficacy regarding using of pod casting influence people's using behavior of pod casting. We found the four different types of motivation for using pod casting: Everyday life information, entertainment, flee from reality, and professional information. Regarding theory of planned behavior, the theory was significant model to explain use of pod casting, and self-efficacy was the most significant variable to predict use of pod casting.