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A Case Study on Digital Signage in Korea -Intellian Systems-

한국의 디지털 사이니지 일등기업 성공 사례연구 -인텔리안 시스템즈-

  • 김종욱 (성균관대학교 경영대학) ;
  • 김재범 (성균관대학교 경영전문대학원) ;
  • 김태웅 (성균관대학교 경영전문대학원) ;
  • 박성택 (성균관대학교 경영연구소)
  • Received : 2013.01.15
  • Accepted : 2013.02.20
  • Published : 2013.02.28

Abstract

Despite the rapid growth of digital signage market with diffusion of digital media, there has been little case study in digital signage research area. More specifically, this case study of Intellian Systems, one of the leading digital signage companies, reveals how it made the successful growth by developing signage technology and its service in such a market. This study also describes how Intellian Systems strengthen and extend their digital signage business. By introducing Intellian Systems and its technology with service, this study provides some practical implications for firms which are relevant to using digital signage in Korea. In particular, we found that IT manpower who has specialized knowledge, excellent components of technologies and IT solutions as well as strategic alliance with a variety of partners as critical success factors in order to gain competitive advantages in digital signage industry.

Acknowledgement

Supported by : 성균관대학교