Study of university students' perceptions on participation in elections via structural equation model - Focusing on K university students

구조방정식모형을 이용한 대학생의 선거 참여 인식 연구 - K대 학생의 예

  • Received : 2013.02.26
  • Accepted : 2013.03.25
  • Published : 2013.03.31


Through the survey of the K university students' perception on participation in elections, we want to find ways to induce a sound political participation and to effectively be able to boost voter turnout. We analyze the relations among image on election, interest in election and will of participation via structural equation model. We found that both image on election and interest in election significantly influence on will of participation in election. Using the last election participation as a moderating variable, we found that image on election has more effects on will of participation for the participants but not for the case of interest in election.


  1. Bae, H. D. (2001). The survey on democratic citizenship of Korean students. Korean Journal of Political Science, 9, 227-260.
  2. Carmines, E. G. and McIver, J. (1981). Analyzing models with unobserved variables: Analysis of covariance structures. In Social Measurement: Current Issues, edited by G. W. Bohnstedt and E. F. Borgatta, Sage Publications, Inc., Beverly Hills, CA.
  3. Choi, J. Y. (2009). Theoretical perspectives on the causes and effects of political trust. Journal of Legislative Studies, 27, 65-93.
  4. Choi, H. S., Lee, H. K. and Ha, J. (2012). The influence of smartphone addiction on mental health, campus life and personal relations - Focusing on K university students. Journal of the Korean Data & Information Science Society, 23, 1005-1015.
  5. Chung, I. (2012). The study on the development of communication strategies for election marketing public relations campaigns. Journal of Public Relations Research, 16, 88-126.
  6. Fornell, C. and Lacker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 19, 39-50.
  7. Ha, J. W. (2006). The study on the political participation of the youth through the internet - Focusing on the political efficacy and political trust. Journal of Communication & Information, 32, 369-406.
  8. Hair, J. F., Anderson, R. E., Tatham, R. L. and Black, W. C. (1998). Multivariate data analysis, 5th ed., Prentice-Hall International, New York.
  9. Ki, H. S. (2010). A Study on the improvement of voter turnout in representative democracy. World Constitutional Law Review, 16, 1-14.
  10. Kim, C. H. (2011). The effects of age and urbanization on Korea's voting. Korean Journal of Political Science, 18, 183-208.
  11. Kim, Y. (2012). Party mobilization and voter turnout in the 19th general election. Journal of Korean Politics, 21, 45-69.
  12. Ku, G. (2012). A study of the relationship among media use, social distrust, political trust. Journal of Political Communication, 25, 5-27.
  13. Lee, K. Y. (2008). Age and election participation in Korea. Journal of Legislative Studies, 26, 93-116.
  14. Lee, S. B. and Kim, D. W. (2012). The impact of using social media with political purposes on the intention of political participation of social media. Journal of Public Relations Research, 16, 78-111.
  15. Lee, S. Y. (2012). The electoral participation of civil society in the 19th Korean general elections. Election Study, 2, 7-50.
  16. Seo, H. J. (2008). Generation and voting participation in the 17th presidential election. Journal of Legislative Studies, 26, 117-143.
  17. Song, M. J. and Lee, J. (2011). A study on tourist satisfaction of the Daegu City Tour using a structural equation model. Journal of the Korean Data & Information Science Society, 22, 1075-1087.
  18. Wheaton, B., Muthen, B. Alwin, D. F. and Summer, G. F. (1977), Assessing reliability and stability in panel models. Sociological Methodology, 8, 84-136.