A Study on the Effects on the Strategic Orientation for the Green Management Performance

전략적지향성이 녹색경영성과에 미치는 영향에 관한 연구

  • Ko, Young-Hak (Department of Industrial and Management Engineering, Incheon National University) ;
  • Chung, Young-Bae (Department of Industrial and Management Engineering, Incheon National University)
  • 고영학 (국립인천대학교 산업경영공학과) ;
  • 정영배 (국립인천대학교 산업경영공학과)
  • Received : 2013.06.17
  • Accepted : 2013.11.29
  • Published : 2013.12.31


The purpose of this study is to present that the strategic orientation affects on the green management performance. In order to carry out this research, the samples are reviewed and the ten hypotheses are verified reliably and appropriately. The results of the verification are summarized as follows: First, strategic directivity affects on the green management performance significantly. Second, two factors of the strategic directivity, customer orientation and technology orientation affect on the green performance relatively high. Finally, the two elements of the strategic orientation, competitive orientation and technology orientation affect on the financial performance significantly. In conclusion, this study shows all of the factors of the strategic orientation affect on the green management. In order to get the effective green management, education programs should be conducted by social support systems.



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