Study of Planning of Contents for Optimal Experience on Tourism

최적경험 제공을 위한 관광콘텐츠 기획에 관한 연구

  • Kwag, KyoungHee (Dept. of Culture Technology Research Center, Jeonju University) ;
  • Kim, Kijeong (Dept. of Liberal Arts, Jungwon University)
  • Received : 2013.11.01
  • Accepted : 2013.12.20
  • Published : 2013.12.28


Tour industry has been growing with increasing of people leisure time quantitatively as well as qualitatively. Especially, region tourist industry shows rapid growth because of the development of transportation and communication. Tourist contents that representing the region have been developing briskly. However there are many nominal tourist contents have just region differentiation with same attribute and composition. It has to be consider about tourist first not a contents provider or a developer. To be memorable tourist contents and to connect to consumption, understanding about tourist is needed. So 'Experience' will be standards when tourist contents is planned. In that sense, experience 4factors from Experience Economy and Challenge-skill model from Flow will be frames for giving shape to develop tourist contents. Experience 4factors from Experience Economy suggests 4factors for the superb enjoyment to tourists, and Challenge-skill model from Flow proposes balanced contents for understanding tourists. They will contribute to suggest planning frames for sustainable tourist contents and it lead to tourists' reinstation.


Supported by : 한국콘텐츠진흥원


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