Policy Design for Value Added Enhancement of Visual Content Industry

영상산업의 부가가치 제고를 위한 정책디자인 방향

  • 정봉금 (마데이라대학교, 카네기멜론) ;
  • 임정희 (동국대학교 영상대학원 멀티미디어학과) ;
  • 정진헌 (동국대학교 영상대학원 멀티미디어학과)
  • Received : 2013.10.07
  • Accepted : 2013.12.20
  • Published : 2013.12.28


This study suggests the need of 'policy design' that aims to develop visual contents with competitiveness in a global market by comparing and analyzing the programs of promoting the visual content industry of each local government. Moreover it focuses to derive a policy implication so that the local government in its role could develop and promote programs of the industry to enhance its competitiveness. The scope of the study covers local governments of the national capital region and the five metropolitan cities of Korea. The support programs on the visual content industry have been compared and analyzed in 2012. A case study of the policy program of the UK, USA and France has been conducted. In conclusion, we must recognize visual industry as regional strategic industry. The policy orientation, organizations and the scale of support should be designed to make the most of regional characteristics and lead to sustainable growth in response to a rapidly changing IT convergence technology and the new digital environment.


  1. Bong-Keum Jeong, Jung-Hee Lim, A comparative study on the policy design for visual culture industries in the region, Korea Society of Design Science 2012 fall international conference, pp. 20-21, 2012
  2. Sunny Yoon, Study of visual content industry and culture, Hannarae, pp. 30-31, 2005
  3. Won-Je Kim, Comparison of the content industry & policy status of major OECD countries, MCST, 2010
  4. 2011 Contents industrial statistics, MCST.KOCCA, 2012
  5. 2011 International contents market research(UK), KOCCA, 2011
  6. 2011 International contents market research(USA), KOCCA, 2011
  7. 2011 International contents market research (France), KOCCA, 2011
  8. Creative industries economic estimates : Full statistical release, DCMS, 2011
  9. Busan cultural contents industry promotion ordinance statement, 2011
  10. 2008 Cultural industry white paper, MCST, 2009
  11. Eun-Kwang Huh, The establishment and roles of Incheon Film Commission, Incheon Foundation for Arts & Culture, p. 42, 2006
  12. Do-Hark Kim, The mid.long-term development strategy of film.broadcasting drama industry in Seoul, Seoul Film Commission, pp. 182-226, 2009
  13. Creative Britain : New Talents for the New Economy, DCMS, 2008
  14. Yun-Kyung Lee, A study on cultural value of content industry, Korea Culture & Tourism Institute, p. 82, 2011
  15. Hye-Kyeong Lee, An analysis on the cultural industry policy of 3 European countries, KOCCA Europe Office, p. 31, pp. 118-120, 2009
  16. Hye-Won Yang, A comparative study on OECD countries' cultural budgets, Korea Culture & Tourism Institute, pp. 94-138, 2011,
  17. Annual Report & Accounts 2009 Managing Resources, DCMS, 2009
  18. Creative Britain : New Talents for the New Economy, DCMS, 2008
  19. Seung-Jun Han, Chi-Sung Park, Chang-Ho Chung, A comparative study of support governance systems : The cases of the UK, France, and Korea, Korea Journal of Public Administration, Vol. 50, No. 2, p. 279, 2012
  20. &no=439266
  21. Sang-Soo Ahn, A study on the cultural contents design policy, MCT, p. 17, pp. 62-63, 2004
  22. Ricod, Design is dead(Bong-Keum Jeong, The design policy and design administration are designed!, pp. 297-311), Doosungbooks, 2012
  23. 2012.09.12.검색
  24. idxno=592317
  25. Ki-Hyun Lee, A Study on the future policy of contents industry in the digital convergence Era, MCST, p. 111, 2010
  26. Yu-Hyang Kim, Jun-Young Choi, A comparative analysis on the case of major countries and evaluation of contents policy, National Assembly Research Service, p. 24, 2010
  27. Bong-Keum Jeong, A study on the public design policy for the culture industry of 21st century, Korean Studies Information, pp. 26-32, 2007