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Policy Design for Value Added Enhancement of Visual Content Industry

영상산업의 부가가치 제고를 위한 정책디자인 방향

  • 정봉금 (마데이라대학교, 카네기멜론) ;
  • 임정희 (동국대학교 영상대학원 멀티미디어학과) ;
  • 정진헌 (동국대학교 영상대학원 멀티미디어학과)
  • Received : 2013.10.07
  • Accepted : 2013.12.20
  • Published : 2013.12.28

Abstract

This study suggests the need of 'policy design' that aims to develop visual contents with competitiveness in a global market by comparing and analyzing the programs of promoting the visual content industry of each local government. Moreover it focuses to derive a policy implication so that the local government in its role could develop and promote programs of the industry to enhance its competitiveness. The scope of the study covers local governments of the national capital region and the five metropolitan cities of Korea. The support programs on the visual content industry have been compared and analyzed in 2012. A case study of the policy program of the UK, USA and France has been conducted. In conclusion, we must recognize visual industry as regional strategic industry. The policy orientation, organizations and the scale of support should be designed to make the most of regional characteristics and lead to sustainable growth in response to a rapidly changing IT convergence technology and the new digital environment.

Keywords

Visual Content Industry;Policy Design;Local Government Role

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