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The meaning of experience and immersion to the diffusion of digital contents and consumption behavior based on arousal

디지털 콘텐츠의 확산과 공감 기반 소비행동에서의 경험과 몰입의 의미

  • Received : 2013.10.25
  • Accepted : 2013.12.20
  • Published : 2013.12.28

Abstract

The purpose of this study investigate the main factors of the diffusion of digital contents and consumer's participation behavior, consumption culture and examine the experiential perspective to consumer's information selection behavior. In digital network, the social presence, challenge, self-presentation, arousal and emotional feeling were significant variables to flow experience. Experiential perspectives focused on the search of identity and self-determination were main basic perspective to explain the diffusion of digital contents, consumer participation. This research result applied to media and device strategy to up-coming digital convergence and adapted to product planning and development, user friendly navigation and emotional human-centered service module.

Keywords

arousal;consumption behavior;consumption culture;experiential value;immersion

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