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물리적환경이 자긍심과 기업애호도에 미치는 영향에 관한 연구 -서비스관련 대학교육환경을 중심으로-

Research about Influence of Physical Service Educational Environment on Self-Esteem and Company's Loyalty -On the Physical Evidence of Education Service-

  • 강미라 (백석예술대학교 항공서비스과)
  • Kang, Mi-Ra (Division of Airline Service, Baek-Seok Art University)
  • 투고 : 2013.12.01
  • 심사 : 2013.12.20
  • 발행 : 2013.12.28

초록

최근 들어 대학들은 취업률에 총력을 기울이고 있다. 특히, 취업분야와 관련한 실무지향적 학과들의 교육과정 및 환경에 대한 논거는 취업이라는 가치관에 그 성과를 측정하고 있는 실정이다. 이는 기업인재 지향적 학습 및 교육이 취업으로 이어지는 결과에서 지인한 것이다. 항공서비스과는 대표적인 예이다. 이에 본 연구는 국내대학 항공서비스과 학생들을 대상으로 물리적 교육환경이 자긍심 및 기업애호도에 미치는 영향을 알아보고자 한다. 분석결과 물리적환경이 높을수록 자긍심이 올라가는 것으로 나타났으며, 이러한 자긍심은 기업애호도에 긍정적인 영향을 미치고 있는 것으로 나타났다.

키워드

물리적 환경;자긍심;기업애호도

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