Global company with a focus on case analysis of the longevity factor

글로벌 기업사례를 통해 본 장수요인 분석

  • Choi, Seung-Il (Dept. of International Trade, Changwon National University) ;
  • Kim, Dong-Il (Dept. of Business Administration, Pusan National University)
  • 최승일 (창원대학교 국제무역학과) ;
  • 김동일 (부산대학교 경영학과)
  • Received : 2013.11.15
  • Accepted : 2013.12.20
  • Published : 2013.12.28


Companies engaged in the enterprise, while still at the start will have social responsibility. But recently, more and more companies will shorten the life expectancy of a corporate environment and is also rapidly changing. In this study, the longevity of global enterprises through the company's longevity factor analysis, that has continued to gain corporate answer. DuPont's global corporate giant Siemens and the longevity of the two factors in analyzing the factors that change the business portfolio, risk management, and continuous research and development, trust management, environmental management and other factors have been described. This ongoing internal and external environment analysis and core competencies by strengthening the implementation of responsible management as the core of the upcoming general management are appearing.


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