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중소기업의 기술경쟁력과 기술마케팅이 사업화성과에 미치는 영향

Effect of Small and Medium-sized Enterprises' Technological Competitiveness and Technology Marketing on Commercialization Performance

  • 강만영 (호서대학교 벤처전문대학원) ;
  • 전인오 (호서대학교 벤처전문대학원)
  • 투고 : 2013.10.30
  • 심사 : 2013.12.20
  • 발행 : 2013.12.28

초록

본 연구는 중소기업의 기술경쟁력과 기술마케팅이 중소기업의 사업화성과에 미치는 영향을 실증조사 하는데 목적이 있다. 정부의 인정을 받은 기업부설연구소 및 연구개발전담부서를 보유한 중소기업의 신제품 및 신기술 담당자 204명을 대상으로 기술경쟁력과 기술마케팅, 사업화성과에 대하여 설문조사를 실시하였다. 본 연구는 중소기업의 기술경쟁력이 기술마케팅과 사업화성과에 미치는 영향을 조사하였고 기술마케팅이 사업화성과에 미치는 영향을 조사하였다. 실증분석 결과, 첫째, 기술경쟁력의 기술혁신능력과 기술사업화능력, R&D집중도(인적투자) 변수는 기술마케팅에 유의한 정(+)의 영향을 나타냈다. 둘째, 사업화능력은 사업화 판매와 비판매성과에 R&D집중도(물적투자)는 사업화비판매성과에 유의한 정(+)의 영향을 나타냈다. 셋째, 기술마케팅의 핵심기술 및 보완기술 요인이 높을수록 사업화성과가 높아지는 것으로 나타났다. 따라서 기술중심의 중소기업은 기술경쟁요인인 기술혁신능력과 기술사업화능력, R&D집중도를 높이기 위하여 지속적인 노력을 수행하여야 한다.

키워드

기술경쟁력;기술마케팅;사업화성과

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피인용 문헌

  1. An empirical analysis of the influence of external knowledge network on SMEs' new technology development and technology commercialization capabilities in the perspective of open innovation vol.14, pp.5, 2016, https://doi.org/10.14400/JDC.2016.14.5.149