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Effect of Small and Medium-sized Enterprises' Technological Competitiveness and Technology Marketing on Commercialization Performance

중소기업의 기술경쟁력과 기술마케팅이 사업화성과에 미치는 영향

  • 강만영 (호서대학교 벤처전문대학원) ;
  • 전인오 (호서대학교 벤처전문대학원)
  • Received : 2013.10.30
  • Accepted : 2013.12.20
  • Published : 2013.12.28

Abstract

The purpose of this paper is to study the effects of SMEs' technological competitiveness and technology marketing on commercialization performance. For this, we conducted a survey targeting 204 people who are in charge of new product or technology development in SMEs which possess corporate R&D center authorized by the government on technological competitiveness, technology marketing and commercialization performance. The paper studied the effects of technological competitiveness on technology marketing and commercialization performance, technology marketing on commercialization performance. Empirical analysis shows follow results. First, technological competitiveness which includes technology innovation capability, technology commercialization capability and R&D intensity (investment on R&D personnel) have a positive effect on technology marketing. Second, technology commercialization capability have a positive effect on commercialization sales performance & commercialization non-sales performance, R&D intensity (investment on R&D physical) have a positive effect on commercialization non-sales performance. Third, high core technology and enabling technology on technology marketing result in better commercialization performance. As a result, technology-centered SMEs need to make continuous efforts to elevate technological competitiveness factors such as technology innovation capability, technology commercialization capability and R&D intensity.

Keywords

technological capability;technology marketing;commercialization performance

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