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A Study of Management Strategies on CJ E&M, the Leading Firm in the Korean Media industry

국내 미디어 선도기업 경영전략 분석: CJ E&M을 중심으로

  • 이지현 (한독미디어대학원대학교 뉴미디어학부) ;
  • 정회경 (한독미디어대학원대학교 뉴미디어학부)
  • Received : 2013.10.04
  • Accepted : 2013.12.20
  • Published : 2013.12.28

Abstract

In circumstances that case studies of management strategy for the domestic media company were rare, this study was performed case analysis of CJ E&M, representative new media/contents company in Korea. An evolutionary perspective is applied to diversification of the business and the external environmental analysis/resource based view are applied to capability evaluation since the inauguration as analysis frameworks. Unlike other media companies, CJ E&M have increased synergies of scale through horizontal, vertical diversification and superior contents strategies. furthermore, there are many advantages of enthusiasm of the leadership, expertise, high human configuration, creative corporate culture, effective contents portfolio. However, it is necessary to note that too much emphasis on competition and the performance of the organization may make organizational atmosphere rigid and weaken the global competitiveness.

Keywords

Management strategy;CJ E&M;Five forces model;Resource based view;Diversification;Contents enhanced strategy

Acknowledgement

Supported by : 한독미디어대학원

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