A Public Relations Policy Studies on Recovered Confidence of the People for a Nuclear Power Plant

원자력 발전에 대한 국민 신뢰감 회복 PR 정책방안

  • Yu, Seung-Yeob (Dept. of Advertising & Public Relations, Namseoul University)
  • 유승엽 (남서울대학교 광고홍보학과)
  • Received : 2013.08.28
  • Accepted : 2013.10.20
  • Published : 2013.10.28


This study were proposed for the promotion policy on public confidence in nuclear power recovery schemes. To this end, the existing survey and secondary data review and public distrust of nuclear power plant safety issues were raised. In addition, the meta-analysis data were analyzed by using. Promote public confidence in nuclear power plants recovered three major policy presented. First, the nuclear power plant for the economical / safety communication strategy, short term / long term in terms proposed. Second, strengthen the nuclear power plant reliability and short-term communication strategy / long term in terms proposed. Finally, Korea Hydro & Nuclear Power's long-term image building measures proposed. The results of this study Korea's nuclear power plants to increase confidence in the effect is expected to be presented.


nuclear power;confidence recovery;communication strategy;public policy


Supported by : 남서울대학교