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A Study on the Cooperative Strategy of Enterprises -Focusing on the Importance Weight of Cooperative Strategy Factors-

기업의 협력 전략 방안에 관한 연구 -협력전략 요소를 중심으로-

  • Received : 2013.07.19
  • Accepted : 2013.10.20
  • Published : 2013.10.28

Abstract

With the rapid development of information and communication technologies, the boundaries of markets become blurred, and with the increasing uncertainties and risks of the future, competition among global companies becomes more intense. Accordingly the enterprises are considering or already taking cooperation strategies with enterprises in a competitive relationship as well as cooperative enterprises in a high correlation with one's own company as a plan to actively cope with changes in management environments. Thus, a cooperation strategy is an important element for the strengthening of the competitiveness of enterprises as well as the survival of the enterprises. However most preceding studies on cooperation strategies focus only on the effects of the properties of cooperation enterprises on the selection of cooperation partner enterprises and the business performance of the enterprises. Therefore, this study carried out an empirical analysis of the motivation and purpose of the construction of cooperation strategies by enterprise and what differences there are in factors to which importance is attached in selecting partners. In addition, this study analyzed the differences depending on the size: large and small enterprises and depending on the industry: electronics and chemical industries during AHP using a pairwise comparison technique.

Keywords

Cooperation strategy;Cooperation system;Delphi;AHP;Pairwise comparison