Effect on Social Game Use on the Degree of Social Capital - Based on Construal Level Theory -

소셜게임 이용시간이 사회자본에 미치는 영향에 대한 연구 - 해석수준 이론을 중심으로 -

  • 이대영 (건국대학교 문화콘텐츠학과) ;
  • 유승호 (강원대학교 영상문화학과) ;
  • 정의준 (건국대학교 문화콘텐츠학과)
  • Received : 2013.09.18
  • Accepted : 2013.11.14
  • Published : 2013.12.20


There are a number of studies about the impact of social games' social network. But because of conflicting results, the game's effect isn't ascertained. In this study, we defined that using social games makes increase the social capital with construal level theory. The survey results on construal level, social capital, game using time, etc, are used for the analysis of the correlation and interact. As a result, growing bridging social capital shows on the people who use high level of construal and more social game time use. This phenomenon did not appear in other online games, so that makes a social games' feature unique characteristic. And we discovered that high level construals is key point for defining the practical use of media.


Supported by : National Research Foundation of Korea


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