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A Comparative Study on Innovation Tools for the Development of Business Models by the Types of Convergence

컨버전스유형별 비즈니스모델 개발을 위한 혁신도구 비교 연구

  • 양동헌 (한성대학교 지식서비스&컨설팅학과) ;
  • 변종봉 ((주)메타로직컨설팅) ;
  • 유연우 (한성대학교 지식서비스&컨설팅학과)
  • Received : 2012.07.01
  • Accepted : 2012.07.20
  • Published : 2012.07.31

Abstract

This study is a comparatively analyzes innovation tools for developing appropriate business models according to the types of convergence. Firstly, it examines previous studies on the type of convergence, business models, and innovation tools. Based on the understanding of each topic through literature search, it introduces Convergence-Business-Innovation Tools Cube (CBI Cube) model with the concept of developing innovative business models by applying innovation tools under the condition of convergence. In order to quantify (concretize) the concept, we have compared the relative priority of innovation tools for developing business models to find component factors of CBI Cube model through the survey of an expert group by adopting DelPhi method and AHP method. From the result of this study, we expect to be able to make an easier approach to the development of innovative products, services and market as it allo ws to develop business models of value innovation beyond just benchmarking or simple imitation of existing business models.

Keywords

business models;convergence type;TRIZ;Blue Ocean;Value Engineering;Six Sigma;AHP

Acknowledgement

Supported by : 한성대학교