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A Study on the Relation of the Service Factor of Appraisal Business and Customer Satisfaction

감정평가업에 있어서 서비스 요인과 고객만족의 관계에 대한 고찰

  • 김승현 (전주대학교 대학원 부동산학과) ;
  • 민규식 (전주대학교 대학원 부동산학과)
  • Received : 2012.05.04
  • Accepted : 2012.06.07
  • Published : 2012.06.30

Abstract

The future of appraisal industry looks negative in the reality of change of the property market and over-competition of the field. Unless Constituent members of appraisal industry cope actively with the changing circumstances the profit structure of their company will get worse and they will finally fall behind in the competition. The best policy to survive from the changing circumstances in the limited appraisal market is to provide better service and improve its structure in order to have differential competitiveness. The purpose of this study is to describe the relation between the service factors of appraisal industry and customer satisfaction for providing more effective and high quality appraisal service.

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