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The Conceptual Model of a SNS Platform for Co-creation

Co-creation을 위한 SNS 플랫폼의 개념 모델

  • 홍순구 (동아대학교 경영정보학과) ;
  • 김현종 (동아대학교 경영정보학과) ;
  • 최형림 (동아대학교 경영정보학과)
  • Received : 2012.02.23
  • Accepted : 2012.04.06
  • Published : 2012.06.30

Abstract

The companies have employed SNS for marketing, promotion, and customer relationship management. The SNS is a good tool to collect customers' opinions and to collaborate with internal and external employees, however, the function of SNS are limited in implementing a co-creation. Therefore, the purpose of this research is to suggest a SNS platform for co-creation that creates a corporate's values with customers. For this purpose, the limitations of SNS are defined and the new platform of the SNS is suggested. The proposed platform has 3 modules including integration of applications, cloud services, and integration to applications operated by companies. With a scenario method the suggested platform was validated. This is one of pioneer studies in co-creation.

Acknowledgement

Supported by : 동아대학교

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