Journal of the Economic Geographical Society of Korea (한국경제지리학회지)
- Volume 15 Issue 2
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- Pages.258-273
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- 2012
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- 1226-8968(pISSN)
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- 2713-9115(eISSN)
A Study on the Effectiveness of the Corporate Social Contribution Activities in the Local Community: Focusing on the Local People
기업 사회공헌활동의 지역사회 참여수준에 따른 지역사회발전 효과성 분석 -지역주민을 중심으로-
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Kim, Jae-Hyun
(Department of Environmental Science, Konkuk University)
;
- Lee, Mi-Hong (Land & Housing Institute (LHI)) ;
- Lee, Hyo-Jung (Business Institute for Sustainable Development (BISD)) ;
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Chang, Chu-Youn
(Department of Environmental Science, Konkuk Graduate School)
- Received : 2012.04.06
- Accepted : 2012.05.02
- Published : 2012.06.30
Abstract
The purpose of this study is to analyze the effectiveness of the community development by the community involvement level of the corporate social contribution activities. This study classified Korean company's best social contribution activities according to the community involvement level and the effectiveness of the community development was analyzed on selected case activities. As a result, corporations that working on high level of community involvement show positive effectiveness of community development. Networking and communication with local people on the corporate social contribution activities have an effect on the community development of the economy, safety, convenience, comfortability, socio-cultural factor. It is necessary for the participation and communication with local people to develop corporate social contribution consistently. Furthermore, intermediary organization is needed to be set up various networks of stakeholders, especially community.
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Acknowledgement
Supported by : 산림청