A Study on the Effectiveness of the Corporate Social Contribution Activities in the Local Community: Focusing on the Local People

기업 사회공헌활동의 지역사회 참여수준에 따른 지역사회발전 효과성 분석 -지역주민을 중심으로-

  • 김재현 (건국대학교 환경과학과 전공) ;
  • 이미홍 (토지주택연구원, 정책제도연구단) ;
  • 이효정 (대한상공회의소 지속가능경영원) ;
  • 장주연 (건국대학교 대학원 환경과학과 전공)
  • Received : 2012.04.06
  • Accepted : 2012.05.02
  • Published : 2012.06.30

Abstract

The purpose of this study is to analyze the effectiveness of the community development by the community involvement level of the corporate social contribution activities. This study classified Korean company's best social contribution activities according to the community involvement level and the effectiveness of the community development was analyzed on selected case activities. As a result, corporations that working on high level of community involvement show positive effectiveness of community development. Networking and communication with local people on the corporate social contribution activities have an effect on the community development of the economy, safety, convenience, comfortability, socio-cultural factor. It is necessary for the participation and communication with local people to develop corporate social contribution consistently. Furthermore, intermediary organization is needed to be set up various networks of stakeholders, especially community.

Acknowledgement

Supported by : 산림청