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Viewers' Psychophysiological and Self-report Responses to 3D Stereoscopic Display

3D 영상의 입체성이 콘텐츠 특성에 따라 이용자의 심리적 반응에 미치는 효과 - 콘텐츠의 유인가와 각성도를 중심으로 -

  • 임소혜 (이화여자대학교 언론홍보영상학부) ;
  • 정지인 (이화여자대학교 언론홍보영상학부)
  • Received : 2012.05.11
  • Accepted : 2012.06.04
  • Published : 2012.06.28

Abstract

There has been growing academic interest in revealing the effect of 3D stereoscopic displays, mostly based on the assumption that 3D would enhance the media user's psychological experiences. A 2(Display: 2D, 3D) x 2(Arousal: High, Low) x2(Valence: Positive, Negative) within-between subject experimental design, including both psychophysiological and self-report measurements, was employed to investigate if valence and arousal of the media content interact with the 3D stereo display. The results confirmed that 3D stereo significantly enhances the viewer's skin conductance level, while no meaningful difference for HR was found across the experimental conditions. The viewer's recall memory did not differ depending on the display type either. However, the viewer experienced a greater level of presence and liking of the content when the negative content was displayed in 3D stereo in comparison with the positive content. The practical implications of the results are further discussed.

Keywords

3D Stereo Display;Valence;Arousal;Psychophysiological Responses;Presence

Acknowledgement

Supported by : 방송통신위원회

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