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The Influence of Personal Social Characteristics on the SNS Adoption

개인의 사회적 특성이 소설네트워크서비스의 채택에 미치는 영향

  • Received : 2012.02.20
  • Accepted : 2012.03.12
  • Published : 2012.03.31

Abstract

The advent and growth of Social Network Services which make it possible to formulate and reinforce social relationships in the Internet has resulted in new type of social and economic phenomena. Social Network Services have developed based on the sociality and have effects on the sociality of individuals and companies. The factors affecting the adoption of Social Network Services are investigated and the influence of social network and social influence of a person on the adoption of Social Network Services are empirically tested.

Keywords

Social Network Services;Sociality;Social Network;Social Influence;Technology Acceptance Model

Acknowledgement

Supported by : 청주대학교