- Volume 10 Issue 2
The advent and growth of Social Network Services which make it possible to formulate and reinforce social relationships in the Internet has resulted in new type of social and economic phenomena. Social Network Services have developed based on the sociality and have effects on the sociality of individuals and companies. The factors affecting the adoption of Social Network Services are investigated and the influence of social network and social influence of a person on the adoption of Social Network Services are empirically tested.
Social Network Services;Sociality;Social Network;Social Influence;Technology Acceptance Model
Supported by : 청주대학교