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A Study of Blue-Ocean Business model for Smart work Service

블루오션전략을 이용한 스마트워크산업의 비즈니스모델 모색

  • Received : 2012.03.12
  • Accepted : 2012.03.23
  • Published : 2012.03.31

Abstract

Changing the world, Smartphone has appeared in our lives. People feel convenient in their lives or work. The growth of Smartwork has developed for years all over the world. It has many functions, for instance it is not only help to save energy but also reduce environmental pollution at office or company. There are lots of reasons for this. Eventually Korea is well known as IT industry. So it is the best place to build. In order to achieve Smartwork, there must be service like infra, device, software and so on. Therefore in this study, we'll find business model(Blue ocean strategy) for Smartwork service, and apply into this.

Keywords

Smart Work;Blue Ocean;Business Model;Platform

Acknowledgement

Supported by : 호서대학교