A Study on the Influence of Consultant Proactive Personality and Benevolence on Trust & Innovative Performance

컨설턴트의 주도성과 배려가 신뢰와 혁신성과에 미치는 영향에 관한 연구

  • Received : 2012.02.29
  • Accepted : 2012.03.19
  • Published : 2012.03.31


The purpose of this study is to investigate how the consultant proactive personality and benevolence influence on the trust and innovative performance. The results show that first, consultant proactive personality affects cognitive trust and consultant benevolence have an effect on emotional trust. Second, perceptual trusts for the consultant behavior have a relationship with innovative performance and we confirmed mediation effect of trust. This study have important meaning that we analysis plus effect on the emotion factor when we determine the trust formation factor in the consulting performed process.