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A Study of the Relationship Analysis between Mobile Application by Using An Association Rules

연관성 규칙을 이용한 모바일 앱 간 관계 분석에 관한 연구 - 모바일 게임 앱을 중심으로

  • 신용재 (서강대학교 경영전문대학원) ;
  • 임명성 (삼육대학교 경영학과)
  • Received : 2012.03.05
  • Accepted : 2012.05.10
  • Published : 2012.06.30

Abstract

In accordance with the advent of smartphone and the growth of the Mobile App market, the Mobile game industry is being reorganized. So, This study is to be know the association rules between mobile game apps and mobile apps. Accordingly, To promote the Mobile Game App based on advertisement effectiveness that can be obtained from the characteristics of the game by finding out what to investigate.

Keywords

Mobile App;Game App;Association Rules;Smartphone;Relationship