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Synergy and contingency fit analysis for digital convergence value attributes

디지털융합 가치요소의 시너지와 상황 적합 분석

  • 한현수 (한양대학교 경영대학) ;
  • 문태은 (한양대학교 일반대학원 정보기술경영학과)
  • Received : 2012.11.21
  • Accepted : 2012.12.17
  • Published : 2012.12.31

Abstract

In this paper, we attempted to theorize the synergy effect between the value creating attributes for digital convergence model in the service industry. Our investigation is based upon contingency fit theory to understand the strategic fit for the two inherent value attributes of fixed and mobile value, as well as resolving fundamental limitations of service processes. Empirical validation of the derived research model is analyzed using hierarchical regression method. The results indicate that the relative advantage of each value creating attributes are strongly associated with the characteristics of domain service industries, and compatibility is critical to user adoption of convergent service model. Moreover, the less significant statistical impact of the synergy between mobile and fixed value attributes and others implies that each value attribute uniquely contributes to particular IT convergence model, which thereby offers critical insight that focusing the convergent value in conjunction with specific application domain is the most appealing managerial focus. The findings provide useful insight for the further research in IT based industry convergent business model areas.

Keywords

IT convergence;Contingency fit;Service process;hierarchical regression method

Acknowledgement

Supported by : 한양대학교