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Social Network Service how to take advantage of Social Commerce?: Focus on Distribution implications

소셜네크워크 서비스를 소셜커머스 유통시장에 어떻게 활용할 것인가?: 정책적 함의를 중심으로

  • 김구성 (경복대학교 경영학부 유통경영전공)
  • Received : 2012.11.11
  • Accepted : 2012.11.30
  • Published : 2012.12.31

Abstract

The purpose of this study was to suggest policies that take advantage of social networking services in the field of social commerce. Presented it, in order for the concept of a social network service for the first time, were examined by four representative types of social network services, and analyzed the characteristics of each. Domestic current status and concepts presented and the addition of social commerce, and analyzed the characteristics of each type proposed six kinds. Utilizing social network services to the end, was to suggest measures that can be incorporated into the social commerce business. The results of this study suggested that the marketing implications for how social network services in the social commerce business that can be utilized in companies that will say that its worth.

Keywords

social networking service;social commerce;digital distribution;consumer policy