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A Determination of the Factors Contributing to Internet Banking

인터넷뱅킹 요인 결정에 대한 연구

  • John, Yongjean (Department of Business Administration at Woosuk University)
  • Received : 2012.09.21
  • Accepted : 2012.11.07
  • Published : 2012.12.31

Abstract

Seventeen domestic banks, Hongkong & Shanghai Banking Corporation Ltd. and Korea Post provide their subscribers with banking services such as statement service, funds transfer, and application for loans through Internet banking sites, which have become ever-increasing banking services for individual and corporation and government subscribers. First, this study aimed at presenting a process of determining factors to measure customers' perception while using Internet banking for doing transactions. Secondly, this paper attempted to unveil a list of major factors that Internet banking customers perceive while accessing the web sites to do their business with their banks. This study also suggested the features of those factors, which would help improve our understanding of Web usage for Internet banking. This result of the paper will lead further understanding of factors associated with Internet uses in other economic activities, which enable practitioners such as web designers and security specialists to provide Internet banking subscribers with better services in a safe and convenient web pages.

Keywords

Internet banking;factors;ease-of-use;usefulness;enjoyment;trust;security