Abstract

Korean government is providing a Internet-based government services to people. One of the main concerns of the government for implementing e-government services is to increase the sustainable use of the people. Therefore, management and development of e-government Web site is an important issue. In particular, it is an important to the government policy for reinforcing satisfaction and trust of the usage of e-government services. Thus, the Web site design is an important issue to consider for increasing usage of e-government services. Therefore, studies of e-government Web site design suggested an important implication to spread for continual usage of e-government services. In this study, we investigated relationships among the design factors of e-government Web site, trust, and satisfaction. The results of this study will provide useful suggestions for developing design strategies for continual adoption of e-government services.

Keywords

• e-government services;
• design;
• satisfaction;
• trust;
• classical aesthetics;
• expressive aesthetic

• 전자정부 서비스;
• 디자인;
• 만족;
• 신뢰;
• 고전적 미적 정서;
• 서비스 품질;
• 표현적 미적 정서;

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Acknowledgement

Supported by : 상지대학교