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The Study of making Visual Media for Public Relations by the Extraction of Emotional vocabulary from City Images

지역이미지 감성어휘 추출을 통한 효과적인 지방자치단체 홍보영상제작에 관한 연구

  • 원강식 (전북대학교 디자인제조공학과) ;
  • 조동민 (전북대학교 산업디자인과)
  • Received : 2012.10.22
  • Accepted : 2012.11.20
  • Published : 2012.11.30

Abstract

In recent years, visual media for Public Relations has become an important means to improve or change city images. The purpose of this study is to examine the relations between city images and images in visual media for PR. The results of this study would be provided as the fundamental data for making city's promotional video effectively.

Keywords

Sensibility;Affective word;Emotional vocabulary;Images on a city;Visual media for Public Relations