DOI QR코드

DOI QR Code

Study on SNG Business Model based on Social Commerce - In the Case of Developing Games(Tour City)

소셜커머스에 기반한 SNG 비즈니스 모델에 관한 연구 -개발게임(Tour City)사례를 중심으로

  • 김태규 (공주대학교 게임디자인학과) ;
  • 유석호 (공주대학교 게임디자인학과) ;
  • 이완복 (공주대학교 게임디자인학과) ;
  • 이동열 (공주대학교 게임디자인학과) ;
  • 경병표 (공주대학교 게임디자인학과)
  • Received : 2012.09.28
  • Accepted : 2012.10.29
  • Published : 2012.11.30

Abstract

Social network game (SNG) literally is a game based on the relationship between social network or Relationships with people is an important element in the game you need to make full use of them is that you can smooth progress. The form of a social network game activities in the social network game applications by linking corporate products and can be induced to purchase marketing and advertising through in-game social network game on the company's Web site or by connecting the mall and shop are also available. In this study, SNG business models, Case For game development, social commerce based on the new proposed future revenue model linking scheme is proposed.

Keywords

Social network games;social commerce;advertising;marketing;business products;business models