DOI QR코드

DOI QR Code

The Effect of Perceived Customer Orientation to Emotional Presence, Commitment and Customer Satisfaction in E-Learning

e-learning에서 고객지향성에 대한 지각이 감성적 실재감과 학습몰입 그리고 고객만족에 미치는 영향

  • 이준엽 (경희사이버대학교 경영학부)
  • Received : 2012.10.03
  • Accepted : 2012.11.07
  • Published : 2012.11.30

Abstract

The emotional factor has not been focused in e-learning studies. But the emotions of student are very important in e-learning because it is a self-regulated learning. This study is focused on the emotional factor in e-learning. This study examines the effect of perceived customer orientation to emotional presence, commitment and customer satisfaction in e-learning. The results of this study showed that the perceived customer orientation effect to the commitment about the learning and the customer satisfaction in e-learning.

Keywords

Customer Orientation;Emotional Presence;Commitment;Customer Satisfaction;E-learning

Acknowledgement

Supported by : 경희사이버대학교