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An Environment Analysis and Competition Improvement Strategy of the Cleaning Robot Market under Korea-US FTA

한-미 FTA 체제하에서 로봇 청소기 시장의 환경 분석 및 경쟁력 향상 전략

  • Received : 2012.09.10
  • Accepted : 2012.10.29
  • Published : 2012.11.30

Abstract

This paper aims at examining the Korean export competitiveness of clean robot industry and presenting the strategy to improve capability of clean robot industry under Korea-US FTA. For this purpose, the current status and environment of Korea-US clean robot industry and the core points of Korea-US FTA are analyzed. In addition, using SWOT analysis of Korean clean robot field, we analyzed the characteristics of Korean cleaning robot industry and proposed the strategy for export expansion and strength of export competitiveness. Through above analyzation and strategies, we found out that Korean clean robot industry have some advantage to go into the US market and get the opportunity to improve the export capability though Korea-US FTA. In conclusion, to improve current status and to get the competitiveness, government and companies should recognize and utilize Korea-US FTA effect significantly.

Keywords

Cleaning Robot;Korea-US FTA;Environment Analysis;SWOT;Competition Improvement Strategy