DOI QR코드

DOI QR Code

A Study of Intrinsic Motivation, Extrinsic Motivation and Environmental Knowledge in the Eco-Friendly Consumption Behavior between Groups

친환경소비행동 집단 간 내적동기, 외적동기와 환경지식에 관한 연구

  • You, Doo-Ryon (Dept. of Family Life Welfare and Housing, Catholic Univ. of Daegu) ;
  • Kim, Yeon-Hee (Dept. of Family and Housing Studies, Yeungnam Univ.)
  • 유두련 (대구가톨릭대학교 생활복지주거학과) ;
  • 김년희 (영남대학교 가족주거학과)
  • Received : 2012.09.24
  • Accepted : 2012.11.05
  • Published : 2012.12.31

Abstract

The major findings are(were) as follows: 1) The Eco-friendly consumption behavior was divided into three(3) clusters, namely "The Middle Group" of eco-friendly consumption behavior(cluster I), "The Inferior group" of eco-friendly consumption behavior(cluster II), and "The Excellent Group" of eco-friendly consumption behavior(cluster III). 2) The differences in the general characteristics among the three clusters were founded on the experience of green consumption information and sources of information. 3) The characteristics of cluster I(The Middle Group) were(are) found to be eco-conscious, and aware of the consequences of behaviors, green market conditions and environmental issues. This cluster was the middle-average group. The characteristics of cluster III(The Excellent Group) were(are) found to have the willingness to pay additional costs, being aware of the social norms of the reference group, having an awareness of eco-institutional conditions, being knowledgeable about environmental policy, and finally, being personally involved in green consumption behavior. This cluster was the high-average group, whereas cluster II(The Inferior Group) was the low-average group.

Keywords

Acknowledgement

Supported by : 대구가톨릭대학교

References

  1. 김종의․한동녀(1998). 그린마케팅의 성과요인에 대한 소고, 숙명여대 경제경영논집, 28.
  2. 김종호․정형식(1997). 소비자 리사이클링행동의 영향요인에 관한 연구-의무적 리사이클링 제도의 시행과 관련하여 -한국마케팅학회 춘계학술대회 발표자료집, 1-36.
  3. 배순영(2009). 녹색생활혁명과 가정, 제3차 가족정책포럼.
  4. 안길상․정영숙․이기주․이동섭(1993). 생활쓰레기 분리배출 및 재활용에 적극적인 소비자의 특성에 관한 연구, 한국소비자학회 학술발표논문집.
  5. 장흥섭(2004). 소비자 보호 및 이해를 위한 현대사회와 소비자, 대구: 경북대학교 출판부.
  6. 최정은(2009. 5. 31). 美 시판 중인 그린제품 8가지 특징, 뉴욕 KBC.
  7. Ajzen, I.(1991). The Theory of Planned Behavior, Organization and Human Decision Process, 50, 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
  8. Allen, R., Calantone, J. & Schewe, C. D.(1982). Consumers Attitudes About Energy Conservation in Sweden, Canada and the United states with Implications for Policy-Makers, Journal of Marketing and Public Policy, 1, 43-57. https://doi.org/10.2307/30000006
  9. Antil, J. H.(1984). Socially Responsible Consumers: Profile and Implications for Public Policy, Journal of Macro-marketing, Fall. 18-39.
  10. Bae, S., Kim, J.-Y., Song, M.-S.(2009). A Study on the Revitalizing System for Low Carbon Green Consumption, Policy Analysis 09-08, Korea Consumer Agency.
  11. Baun, S. H.(1995). The Urban housewives' Consciousness and Behavior for the Environmental Conservation their Concern of the household Waste Management. Unpublished Mater Thesis. Sook Myung Women's University.
  12. Berger, I. E.& Corbin, R.M.(1992). Perceived Consumer Effectiveness and Faith in Other as Moderators of Environmentally Responsible Behavior, Journal of Policy & Marketing, 11(2), 79-89.
  13. Cheon, J. E.(1999). The Study on the Middle School Student's Consciousness and Behavior of the Environmental Problems toward their Lifestyle. Unpublished Mater Thesis, Dong-A University.
  14. Choi, K-h, Kho, H-j & Joung, S-h(2010). A Qualitative Research on the Characteristics of the Green Consumer, Journal of Korea Home Management Association, 28(5), 183-195.
  15. DeYoung, R.(1988-89). Exploring the Difference Between Recyclers and Non-Recyclers: The Role of Information. Journal of Environmental System, 18(4), 341-351.
  16. Dunlap, E. R. & Jones, R.(2002). Environmental Concern: Conceptual and Measurement Issue, Handbook of Environmental Sociology, 482-524.
  17. Ellen, P. S., Wiener, J. L. & Cobb-Walgeen, C.(1991). The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviors, Journal of Public Policy & Marketing, 10(2), 102-117.
  18. Hines, J. M., Hungerford, H.R. & Tomera. A.N.(1987). Analysis and Synthesis of Research on Responsible Environmental Behavior: A Meta-analysis, Journal of Environmental Education, 19(2), 1-6.
  19. Hwang, E. & Lee, K.(2010). A Study on Green Consumption Capacity Assessment, Policy Analysis 10-13, Korea Consumer Agency.
  20. Jang, H. K.(1992). A Study In Consumers' Consciousness and Their Conservation Of Resources. Unpublished Mater Thesis. Sook Myung Women's University.
  21. Jonson, M. K. & Porrott, K. R.(1995). A Logistic Regression Analysis of Factors Affecting Recycling Behavior in Apartment Communities, Housing and Socity, 23(3), 41-52.
  22. Karp, D.C.(1996).Values and Their Effect on Pro-Environmental Behavior, Environment and Behavior, 28(1), 111-133. https://doi.org/10.1177/0013916596281006
  23. Kim, M.-J.(2007). A Factor Analysis Influencing Pro-environmental Behavior of Housekeeper, Unpublished Mater Thesis, Seoul National University. Seoul.
  24. Kim, K. M.(2005). A Study on the Relationship Between Pro-environmental Consumption Consciousness and Behavior of University Students, Unpublished Mater Thesis. Sook Myung Women's University.
  25. Kim, S. C.(2009). A Study on Legislation Improvement for Sustainable Consumption, Korea Consumer Agency.
  26. Lee, J. H., Noh, J. K., & Kim, I. S.(2000). A Study in the Factors that Influence the Environmentally Concerned Consumption Behavior, Korean Management Review, 29(2), 171-195.
  27. Lee, S. H.(2003). A Study on Environment-Friendly Family Resource Management Behaviors, Environmental Consciousness, Knowledge, and Education, Journal of Korea Home Management Association, 4(2), 73-96.
  28. Lepisto, L.R.(1974). An Empirical Study of The Effect on Environmental Product Attributes, Convenience and Price on Product Preference and Socially Responsible Consumer Behavior. Unpublished Doctoral Dissertation. Pennsylvania State University.
  29. Marguerat, D. & Cestre(2004). Determining Ecology Related Purchase and Post-Purchase Behavior Using Structural Equations, UMI, 3-23.
  30. Min, H. S. & Rhee, K. C.(1996). Environmentally Conscious Consumer Behavior and Support on the Environmental Regulation, International Journal of Human Ecology, 34(4).
  31. Min, H. S. & Rhee, K. C.(1999). Consumers' Pro-Environmental Attitude and Behavior, Journal of Korea Home Management Association, 37(1), 29-44.
  32. Minton. A. P. & Rose. R.L.(1997). The Effects of Environmental Concern of Environmentally Friendly Consumer Behavior: An Exploratory Study, Journal of Business Research, 40(1), 37-48. https://doi.org/10.1016/S0148-2963(96)00209-3
  33. Osterhus, T.(1997). Pro-Social Consumer Influence Strategies: When and How Do They Work?, Journal of Marketing, 61(October), 16-29. https://doi.org/10.2307/1252084
  34. Ottman, J.A(2006). Green Marketing: Opportunity for Innovation, 2nd Ed, Lincolnwood(IL): NTC/Contemporary Books.
  35. Park, U.-A.(1997). The Married Women's Pro-Environmental Consumer Behavior, Unpublished Doctor Thesis. Seoul National University.
  36. Park, U.n A. & Rhee, K. C.(1995). A Study on Environmentally Conscious Consumer Behavior, Journal of Korean Home Economics Association, 33(4), 199-212.
  37. Ro, C.-Y. & Shin, H.-S. & Joe, H.-J.(1991). A study on the Consumer Consciousness and Behavior on Environmental Problems, Journal of Korea Home Management Association, 9(2), 49-62.
  38. Schwarz, S. H.(1968). Awareness of Consequence and the Influence of Moral Norms on Interpersonal Behavior, Sociometry, 31, 355-369. https://doi.org/10.2307/2786399
  39. Schwarz, S. H.(1973). Normative Explanations of Helping Behavior: A clique, proposal, and empirical Test, Journal of Experimental Social Psychology, 9, 349-364. https://doi.org/10.1016/0022-1031(73)90071-1
  40. Shon, S. H., Kim, K., Rha, J-Y & Choi, S. A.(2010). Green Consumption Competency: A Conceptional model of its framework and components, Consumer Policy and Education Review, 6(3), 95-119.
  41. Sim, M. Y.(1999). A study on the Socially Responsible Consumer Attitudes and Behaviors Toward Environmental Problem : The Consistency and Related Variables. Unpublished doctor Thesis. Taegu-Hyosung Catholic University.
  42. Stem, P. C. & Oskamp, S.(1987). Managing scarce environmental resources, In; Stokols, D. & Altman, I.(Eds), Handbook of environmental psychology(1043-1088). N.Y.: Wiley.
  43. Yi, Y. S.(2009). Sources of Pro-environmental Behavior and its Path Analysis, 한국행정논집, 21(3), 1057-1083.
  44. Yoon, S.-W., Yang, Y.-J., Noh, J.-K. & Jeon J.-K. (2006). Effects of Environmental Knowledge on Environmentally Conscious Consumer Behavior, Journal of Marketing Management, 11(3), 131-147.
  45. You, D. R. & Kim, J. H. & Park, Y. M. (2003). The Impacts of Social Norms and Personal Ethics on Recycling Behavior, Journal of Korea Home Management Association, 21(6), 69-79.
  46. You, D. R(2002). A Comparison of Consumer Characteristics between jigh and low Group in Recycling Behavior, Journal of Korean Home Economics Association, 40(6), 53-67.