Uesrs Pattern Discovery of Social Network Service by Social Network Analysis : Focusing on Facebook

소셜네트워크 서비스 사용자 패턴 발견을 위한 사회 네트워크 분석 활용에 관한 연구: 페이스북을 중심으로

  • 하병국 (광운대학교 경영정보학과 대학원) ;
  • 장용수 (광운대학교 경영정보학과 대학원) ;
  • 조재희 (광운대학교 경영학부)
  • Received : 2012.03.10
  • Accepted : 2012.03.29
  • Published : 2012.03.30

Abstract

Companies see a new business opportunity in the increased popularity of social network services and the related studies are also gaining more attention. This study attempted to analyze the social networks and thereby find a pattern in the use of social network services. Network users' pattern has been categorized by their purpose of use. Among various social network services, we selected the Facebook and its users were analyzed by a network analysis tool called NodeXL. In the end, several subgroups have been identified in a seemingly homogeneous network. Furthermore, the network shape differences according to the usage of social network services has been studied by comparing "friends" of an individual Facebook user with those of the K University Facebook page.

Acknowledgement

Supported by : 광운대학교