The Two Contrary Effects of Usage Habits on the Acceptance of a New IT: Lock-in and Expertise

사용 습관이 새로운 정보기술 수용에 미치는 두 가지 상반되는 효과: 전문성과 고착현상

  • 이웅규 (대구대학교 경영학과) ;
  • 김효정 (계명대학교 교양교육대학)
  • Received : 2011.10.28
  • Accepted : 2011.11.30
  • Published : 2011.12.01

Abstract

The objective of this study was to analyze the two contrary effects of usage habits on the acceptance of a new IT. The one is a positive one which may be caused by expertise from the repetitive usages of a current system while the other is a negative one which would be due to lock-in. For this purpose, this study suggested three hypotheses which account for not only the negative effect of the habit in current system on the intention of using a new system but also the positive moderation effects on both relationships of perceived usefulness and perceived ease of use with the intention of a new system. For the empirical tests of the hypotheses, this study surveyed acceptance of Google Docs for the users who have a habitual used word processor. The analysis by partial least square approach showed that the hypotheses were statistically supported.