Understanding the Continuous Intention of the Smart Phone Use: The Case of a Delivery Services Company in Logistics

스마트폰의 지속적 사용에 관한 이해: 물류분야의 택배서비스업 사례

  • 정남호 (경희대학교 호텔관광대학) ;
  • 이건창 (성균관대학교 경영학부)
  • Received : 2011.04.27
  • Accepted : 2011.06.18
  • Published : 2011.06.01

Abstract

The rapid changes in business environments are also applicable to the delivery service field. Numerous companies are using smart phones in order to perform work of the delivery service field that is rapidly developing every year. Smart phones established ubiquitous work environments where access to the server of the head office is possible through telephones, scanners, and the internet anywhere and anytime. However, although smart appliances including smart phones have been diffused, empirical analysis of use of them in actual has not been attempted much. In this regard, current study empirically analyzes how connectivity and context-awareness function of smart phones based on the TAM(Technology Acceptance Model) influence the continuous intention to use through trust, usefulness, and ease of use. The results indicate that the connectivity and context-awareness function, which are natures of smart phones, had impacts on the ease of use and trust, but not on the usefulness. Based on these results, this study suggests implications and future research directions regarding the planning and realization of smart appliances.

Acknowledgement

Supported by : National Research Foundation of Korea