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A Study on the Empirical Analysis of Corporate Social Contribution Activities

기업의 사회 공헌 활동의 실증적 분석에 관한 연구

  • Chung, Soon-Suk (Department of Industrial & Management Engineering, Chungju National University) ;
  • Kim, Kwang-Soo (Department of Industrial & Management Engineering, Chungju National University)
  • 정순석 (충주대학교 산업경영공학과) ;
  • 김광수 (충주대학교 산업경영공학과)
  • Received : 2011.01.12
  • Accepted : 2011.03.02
  • Published : 2011.03.31

Abstract

This study proposes a priority model for program directors in charge of Corporate Social Contribution to make the best decision. This empirical analysis aims to discover the most significant area among various programs of Corporate Social Contribution Activities. The Analytical Hierarchy Process (AHP) is used to test the priority model. The study attempts to demonstrate how the model helps providing better decision choices in corporate practices. The priority preference in Corporate Social Contribution Activities programs among corporate social contribution practitioners, PR professors and NGO activists are studied for their priority on corporate social contribution programs, among they valued com mon benefit social activity most important.

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