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Trends and Changes of Web Searching Behavior

웹 검색 행태의 추이 및 변화 분석

  • 박소연 (덕성여자대학교 문헌정보학과)
  • Received : 2011.01.17
  • Accepted : 2011.01.31
  • Published : 2011.02.28

Abstract

This study aims to investigate trends of internet searching behavior of users of NAVER, a major Korean search portal. In particular, this study analyzed trends of query submission behaviors, behaviors related to typos, multimedia searching behaviors, and click behaviors. In conducting this study, query logs and click logs of unified search service were analyzed. The results of this study show that there were little changes in the topic and length of queries, the pattern of typos, and multimedia seeking behavior over a year's period. However, click counts of documents have gradually increased over time. The results of this study can be implemented to increase the portal's effective development of internet contents and searching algorithms.

Keywords

Web Searching Behavior;Search Portals;Log Analysis;Longitudinal Study

Acknowledgement

Supported by : NHN(주)

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