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A Study on Ways to Vitalize Digital Contents Business through IP Holding Company

  • Jung, Jai-Jin (Dept. of Multimedia Engineering, Dankook University)
  • Received : 2011.02.07
  • Accepted : 2011.02.20
  • Published : 2011.02.28

Abstract

In order to have the highest level of a certain society's technology be evaluated as digital contents technology the value concept of such technology's social utilization must be established while active investment on the technology takes place and makes it the subject of social capitalization. This study wishes to discuss the strategies and methods of establishing and managing IP holding company which requires business activation with digital contents technology at its base, research ways of vitalizing IP holding company to expand social utility values of contents technology, suggest necessary systemic improvements and investment activation methods, management structure, and governance structure by investigating ways to stimulate the industrialization of contents technology through the establishment and management of this IP holding company, and finally come up with a realistic measure to establish and manage a IP holding company. Strategies on commercialization of digital contents technology and acceleration of technology development, as well as activation of venture business set-ups will be analyzed and suggested based on such suggestions while IP holding company's digital contents technology investment activation model will be established to produce means to realize discovering superior contents companies and activation of investment, and activating high quality contents production for the global market.

Keywords

IP holding company;Digital contents technology value;Contents business;Social values of technology

Acknowledgement

Supported by : Dankook University