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Developing Measures for Empirical Research on Economic Activities of the Convergence Generation: Exploratory Approach

  • Park, Ki-Ho (Digital Business Department of Hoseo University)
  • Received : 2011.01.20
  • Accepted : 2011.02.10
  • Published : 2011.02.28

Abstract

Ultimately, this research will focus on the activity traits of future customers in the convergence age. To accomplish that, firstly, researcher develop measures for assessing the convergence level of digital devices and digital services. Next, this will investigate the behavioral traits of people who use specific devices or services on the internet or mobile networks. This study proposed five convergence measures each for devices and services. For digital devices, measures such as converged functions, accessibility to network, portability, immediate communicability, and expandibility of functions were utilized. For digital measures such as scope of users, newness, social network level, ease-of use on mobile networks, and expandibility of information were used. We believe that the research results can provide insights for those wishing to explore the convergence level of devices and services and those developing high-level converged devices and digital services.

Keywords

Digital Convergence;Digital Service;Digital Device;Convergence Level;Social Network Service;Smart Phone