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A study on the Fleet-type Overseas Expansion Strategy through mutual cooperation between Small & Medium and Large enterprises for the successful export of IT industry

  • Kim, Seon-Bae (Hoseo University, MIS, Graduate School of Venture)
  • Received : 2011.01.08
  • Accepted : 2011.02.03
  • Published : 2011.02.28

Abstract

IT is the core industry in Korea which has the most international competitiveness and counts for 35% of the total exports of Korea. Nevertheless, it tends to be concentrated in small range of items, a few countries and mostly large companies. Therefore, it is needed for small and medium-sized enterprises which can have prompt decision making processes and various changes to export wide range of items and to diverse countries. This study will introduce 'the fleet-type expansion strategy of overseas export' that is about large and small enterprises perform the appropriate role based on their own character, thus they produce the mutual benefit. This strategy will contribute to improve the export structure of Korea and perform the major role for Korea's IT industry to become the dynamic force for growth in the future.

Keywords

Fleet-type Overseas Expansion Strategy;Mutual cooperation;Small & Medium and Large enterprises;Successful export of IT industry

Acknowledgement

Supported by : Hoseo University