Evaluation of Mobile Unified Search Contents of Naver and Google Korea

네이버와 구글의 모바일 통합 검색 컨텐츠 평가

  • 박소연 (덕성여자대학교 문헌정보학과)
  • Received : 2011.11.25
  • Accepted : 2011.12.28
  • Published : 2011.12.30

Abstract

This study aims to investigate current status of mobile search services of Korean search portals, and analyze mobile unified search contents of Naver and Google Korea. In particular, this study analyzed characteristics of mobile unified search such as number of retrieved documents, collection distribution, and yearly distribution. Also, documents were evaluated in terms of relevance, credibility, and currency. This study compared quality of Naver's unified Web best and unified Web, and Google's best Web documents and Web documents. The correlation between document's ranking and document's relevance was analyzed. The results of this study can be implemented to the portal's effective development of mobile search service.